What is a hashtag?

A hashtag is the pound sign. The sharp note in musical notation. A tic tac toe board. This: #

When it comes to social media, the hashtag is used to draw attention, to organize, and to promote.

Hashtags officialy started  in Twitter as a way of making it easier for people to find, follow, and contribute to a conversation. Archeologists have unearthed this early tweet, and believe it to be the first time the hashtag was used for this purpose. Hash tages can also be used in  brand attributing. Brand attributes indicate a characterisitics of a company.

They signify the basic nature of brand. Brand attributes are a bundle of features that highlight the physical and personality aspects of the brand. Attributes are developed through images, actions, or presumptions. Brand attributes  are  beneficial  in creating brand identity.

Hashatags are  used in different applications like

  • Twitter,
  • Facebook,
  • Google+,
  • Instagram,
  • Vine and Pinterest.

 

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