Social media is defined as the methods of achieving traffic or attention on social media sites. The terms search and social media marketing are related to each other.
Why would a search marketer — or a site about search engines — care about social media? The two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
Types of social media marketing
Pros of using social media
Social media can be used for small and large businesses both depending on the goal in mind.
For instance , a doctor can have a landing page where people can find information about him or her, and a blog associated with it which will help him/her to drive people from search engines. A blog will also let the doctor to get social media shares, and thus more exposure.A good, strong social media strategy can need an investment, but as with any advertising campaign, the ROI (return on investment) is what needs to be considered.